Google Drive Setup Guide
Follow this structure to set up your Google Drive. Create each folder and document exactly as shown below.
Quick Setup Steps
Go to Google Drive and create a new folder called Social Media Content.
Inside that folder, create a subfolder called _General Resources & Strategy.
Create another subfolder called Brand Content.
Inside Brand Content, create 6 subfolders — one for each brand (numbered 1–6).
Inside _General Resources & Strategy, create 3 Google Docs (see names below).
Inside each brand folder, create a Google Doc called Content Bank & Ideas.
Inside each brand folder, create a Graphics/ subfolder with 5 sub-folders: Instagram, Facebook, TikTok, X (Twitter), LinkedIn.
Upload your pre-made post graphics into the correct platform subfolder for each brand.
Share the main Social Media Content folder with your team member (Editor access).
Folder Structure
What Goes Where
| Document / Content | Where It Lives |
|---|---|
| Posting platforms, Buffer plan, daily rotation | _General Resources → Master Posting Schedule |
| Caption formula, hashtags by brand | _General Resources → Caption & Hashtag Guide |
| Team roles, weekly tasks, workflow | _General Resources → Team Workflow & Roles |
| 30 daily posts per brand | Each brand folder → Content Bank & Ideas |
| Pre-made post graphics (Canva exports, images) | Each brand folder → Graphics/[Platform]/ |
| Blog post URLs | Each brand folder → Blog Links/ |
Team Workflow & Roles
Cheri (Strategist)
Ongoing
Add new post ideas to the relevant brand's Content Bank doc as they come to mind.
Review the weekly summary from the Scheduler.
Approve any new content directions or strategy changes.
Scheduler
Every Monday
Open the Master Posting Schedule to see the content theme for each day.
Go into each brand's Content Bank and select 7 posts (one per day).
For each post, open the brand's Google Drive Graphics folder and download the matching graphic.
In Buffer, upload the graphic and paste the caption text + hashtags for each post.
Schedule all 56 posts for the week across all 5 platforms.
Scheduler
Every Friday
Send Cheri a brief weekly summary: posts scheduled, posts published, any questions.
Sharing with Your Team
Share the main Social Media Content folder with your team member using their Gmail address. Set their access to Editor so they can update the content banks and add notes. You keep full ownership of the folder.